Are you oncerned about the messages your kids see through television, the Internet, or other advertising channels? Can you imagine a world where this sales tactic — advertising directly to kids — didn’t exist? We don’t have to look too far back to see the world we came from, where corporations and business hadn’t yet recognized this opportunity, where they hadn’t yet refined their skill in triggering desire.
One of the early corporate pioneers in capturing customers for life — McDonald’s. Check out this story from Inc. on how the genesis of a Happy Meal changed childhood. It would seem that we also have an example of opening Pandora’s box.