‘Tell your story’: Rancher harnesses social media success
At the North Dakota Stockmen’s Association convention in Minot, Texas rancher Tucker Brown urged cattle producers to pair tradition with technology to secure the future of their businesses. Known for his popular social media presence, Brown shared how telling his family’s ranching story online has connected him to millions of viewers and new markets. His message was clear: authenticity builds trust, and social platforms are today’s “cheat code” for reaching customers before others define the beef industry’s narrative. Charles Crane with Minot Daily News has the full story.
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