Commentary |
Opaque Algorithms Are Setting Prices Just For You
Delta Airlines is about to make shopping for flights even murkier: soon, 20% of its fares will be set by AI-driven “surveillance pricing,” tailoring prices to what you — personally — seem willing to pay. It’s a step beyond dynamic pricing, using your data to quietly charge different rates for the same seat. And it’s spreading. Some states, like New York, are pushing for transparency, but critics warn disclosure alone won’t protect consumers in a world where every click could cost you more. Pat Garofalo writing on his Substack Boondoggle has the full story.
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