Great minds don’t think alike: How creativity and cognitive diversity fuel business greatness

Creativity is the straw that stirs the drink that makes the organization successful. So say 1,500 CEOs interviewed for an IBM study. It seems like the value of the artists and the not-so-standard thinkers is on the rise and gaining respect in boardrooms across the country. A community at the front of the wave would be wise to attract the important cog in the machine.