Media has a trust problem. Could AI be part of the solution?
As newsrooms lean harder on artificial intelligence, audience trust is slipping. A Reuters Institute study found people’s confidence drops sharply the more AI is involved in producing news. Yet journalist Pete Pachal argues that transparency—not retreat—is the way forward. By showing how AI assists reporters, rather than replaces them, journalists can turn skepticism into understanding. He envisions a future where readers can explore the raw material behind stories, making journalism not just something we read—but something we engage with. Pete Pachal with Fast Company has the full story.
Subscribe!
It's free and it helps us grow and provide better information ForMinot!