Why do some ideas ripple through society while others fade unnoticed? Steven Pinker’s new book, When Everyone Knows That Everyone Knows, explores the quiet but powerful force behind our shared understandings: common knowledge. From traffic rules to viral outrage, it’s what allows[...]
Tag: Behavioral Science
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Nudging the Crowd in New Directions Can Make Minot Better
Behavioral science has a lot to say in how to build better cities, and if we embrace the idea that those of our species are not always rational actors, we can build systems and cities that incentivize better behavior. Want examples? Read[...]