Cadillac’s High-Stakes Bet on the Celestiq is a Call to Its Past
Cadillac is betting big on a bold idea: that American luxury can once again rival Europe’s best. The Celestiq, a hand-built, $340,000 electric vehicle, marks a return to form—and a leap into the future. Every detail is customizable, every line a callback to Cadillac’s glory days. Built in small numbers with cutting-edge tech and unmistakable style, the Celestiq isn’t just a car—it’s Cadillac’s vision for reclaiming its place at the top, one meticulously crafted vehicle at a time. Jaclyn Trop with Fast Company has the full story.
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