Black Friday is dying. Here’s what’s killing it — and what’s replacing it

Black Friday may still draw attention, but its grip on holiday shopping is slipping. Retail analysts say consumers are spreading out their purchases, driven by early discounts, dynamic pricing, and the rise of AI-powered product discovery. Retailers are adapting, shifting from one-day doorbusters to season-long strategies built around logistics, loyalty programs, and data-driven deals. The result is a quieter but more calculated shopping season — one where Black Friday remains part of the mix, just no longer the main event. Brian O’Connell with Quartz has the full story.

Brian O'Connell

Quartz

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