MSU athletes create business opportunities through NIL deals
At Minot State, the landscape of college athletics is changing with the NCAA’s Name, Image, and Likeness (NIL) policy. Now, athletes can monetize their personal brands through endorsements and merchandise, creating new opportunities beyond the field. For players like basketball star Ayouba Berthe, it provides not only financial relief but also a way to strengthen ties with the community. As these student-athletes navigate their dual roles, they are redefining what it means to combine sports and business.
Get Ayouba’s take and the the rest of the story from Megan Topping with KX News.
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