Target CEO says tariffs will immediately raise prices for fruits and vegetables

Grocery bills are about to get a little steeper—especially in the produce aisle. Target CEO Brian Cornell is warning that fresh fruits and vegetables, including staples like strawberries and avocados, will see price hikes in the coming days. The culprit? Trade policies affecting imports from Mexico, a major supplier during winter months. While Target has worked to reduce reliance on China and cushion against rising costs, Cornell acknowledges that some increases are inevitable. As retailers brace for shifting prices, shoppers may need to adjust their expectations at checkout.