The Department of War rebrand Estimated to Cost $2 billion

The debate over what to call America’s military headquarters took a sharp turn this week, as Defense Secretary Pete Hegseth personally helped attach a new “Department of War” sign to the Pentagon. The moment signaled the Trump administration’s push for a full rebrand—one that could cost taxpayers up to $2 billion and require updating hundreds of thousands of federal assets worldwide. Supporters cast it as a return to historical clarity, while critics from both parties see it as costly political theater with little strategic benefit. Hunter Schwarz with Fast Company has the full story.