Google just lost a major ad tech antitrust case. What happens next could rewire the web
A federal judge has ruled that Google illegally maintained its dominance in online advertising—at the expense of local publishers and the broader public. By controlling key parts of the ad tech pipeline, the court found, Google diverted crucial ad dollars away from news outlets, weakening their ability to fund quality journalism. While the technical fallout is still unfolding, the core issue is clear: when one company controls the flow of online advertising, it’s not just competitors who lose—it’s communities that rely on trusted local news.
MinotVoice
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