Misinformation lends itself to social contagion – here’s how to recognize and combat it
When false information spreads like wildfire online, the damage often outruns the correction. But what if we could stop the spark before it ignites? That’s the promise of “pre-bunking”—a proactive approach to misinformation that trains people to spot manipulation tactics before they’re exposed. Rooted in behavioral science and social contagion theory, this strategy treats falsehoods like viruses: teach resistance early, reinforce it often, and build group-level immunity. The more we practice together, the harder it becomes for lies to take root. Shaon Lahiri with The Conversation has the full story.
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