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Moving from climate doomerism to optimism through humor

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Josh Wolsky
Josh Wolsky
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Grist
Grist Creative

Grist

The latest comedic short, “Face Plant: Sexy Soil Talk,” featuring Nick Offerman, highlights a serious issue: climate change. Produced by the NRDC, the video uses humor to promote cover cropping and regenerative agriculture. As climate-related content expands in entertainment, creators like Katy Jacobs emphasize that laughter can help normalize important discussions about our planet’s future. With rising comedic explorations of climate, audiences are finding ways to engage with and tackle these pressing challenges—often one joke at a time.

Kudos to climate advocates. They’re starting to figure out people don’t activate around statistics; but give them a good hook and a story and you can keep their attention for a moment. Grist has the full story on the evolution. You can watch an example of in action below.

Grist
Grist Creative

Grist

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Josh Wolsky

Josh Wolsky

Developer & Writer @TheMinot Voice, Fan of the Souris River, SavorMinot Advocate. Fortunate to be a 'former' City Council member ;)

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