It’s here, figuratively. Literally, we can expect it by the end of the year. It’s the no-meat cheeseburger, and many reports on the topic come with claims that people can’t taste the difference between the Impossible Whopper and the genuine article.
Maybe, it’s a marketing gimmick. But meat-substitute stories have been a common topic here on The Minot Voice — it’s because, in a place like North Dakota where ranching is a way of life, the introduction of a competing product can make a difference in people’s livelihoods. And in a world increasingly concerned by cows belching methane, it’s important that we’re paying attention to the trends and new technology.