Research reveals how Delta and other airlines use AI to set ticket prices
If you’ve noticed airfare fluctuating faster than ever, you’re not imagining things—AI is starting to steer the wheel. Delta Air Lines recently shared that it’s testing artificial intelligence to help set domestic ticket prices, starting with 3% of fares and aiming for 20% by year’s end. The tech analyzes everything from weather to oil prices—but both Delta and its AI partner Fetcherr insist it’s not using personal data to customize prices. Still, the shift could redefine how markets—not just airlines—adjust in real time. Jennifer Mattson with Fast Company has the full story.
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