The New American Road Trip: 12 Million Strong and Off the Grid
Van life isn’t fading—it’s shifting into high gear. More than 12 million Americans are expected to go overlanding in 2025, up from 8 million last year. At Overland Expo, attendance has soared to 80,000, and nearly 80% of van owners plan upgrades within a year. These aren’t just campers—they’re high-tech, high-dollar rigs built for off-grid adventure with onboard power, solar, and satellite internet. Whether it’s a $250K Sprinter or a $500K expedition truck, one thing’s clear: overlanding has outgrown the hashtag—it’s become a booming lifestyle. Adam Bluestein with Fast Company has the full story.
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