Tyson Foods will stop calling its beef ‘net zero’ and ‘climate smart’ after lawsuit from environmental group

Tyson Foods is stepping back from some of its boldest environmental claims after settling a lawsuit with the Environmental Working Group. The company has agreed to halt references to “net zero” and “climate-smart” beef for five years, following allegations that its marketing outpaced its evidence. The case points to a broader tension in the meat industry, where emissions are high, scrutiny is rising, and other major players like JBS are facing similar pushback. For consumers, the settlement underscores a simple expectation: make the claims only when the data is there.

Kristin Toussaint

Fast Company

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