Welcome to America’s dollar store economy

When a retailer like Dollar General posts one of its strongest quarters in years, you might assume the economy is booming, but the reality is more complicated. Shoppers are actively trading down, leaving mid-range stores for value chains just to make ends meet. While Dollar General’s operational improvements helped, its 5% sales growth and increased traffic are a clear sign that millions of American households are feeling financial pressure. Catherine Baab with Quartz has the full story.

Catherine Baab

Quartz

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