Watch: An AI video ad is making a splash. Is it the future of advertising?
It wasn’t crafted by a high-budget crew or filmed on exotic sets, but Kalshi’s new NBA Finals ad is making waves anyway — because it was made almost entirely with AI. In just two days, advertising veteran P.J. Accetturo used tools like ChatGPT and Google’s Veo to produce a chaotic, meme-laced spot that’s part satire, part sales pitch. It’s cheap, fast, and viral — and it’s raising big questions about the future of ad budgets, creative work, and how far AI can really go in reshaping the industry. Watch it below. Read the deeper changes in advertising and culture that AI might inspire from Bill Chappell with NPR.
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